February 10, 1930

Detroit News Quilt History Project; Michigan State University Museum; Susan Salser

Detroit, Michigan, United States

An advertisement for The Chicago Daily News

A Select Audience
On the West Shore of Lake Michigan is Chicago, America's second largest city. For 54 years The Daily News has been newspaper and counsel to this great city. Because these people in their hours of leisure live for art, education, music, sports and the whole range of human interest, The Daily News treats as important these things which establish Chicago's versatility. As a result of this broad policy The Daily News is trusted courier to the discriminating groups in this modern Bagdad - Chicago and its suburbs - in which 95% of The Daily News circulation in concentrated. Its appeal is addressed to people who know things, do things and buy things. This relationship is a far-reaching factor in creating a medium of good will and confidence for the advertiser with a deserving product. The Daily News foreign service is a standard accuracy and dispatch. World-renowned correspondents are on constant duty in the principal cities of all continents and islands of the sea. The Daily News was the first mid-west newspaper to install hand-set equipment for market news. Its financial reports are on the streets 30 minutes ahead of competitors. Its sports editions are out almost before the echo of granstands and bleachers has died away. Branch plants for production and distribution facilitate this service. Regular airplane delivery was inaugurated in Chicago by this newspaper. The Chicago public, by experience, expects to find news first, too, because The Daily News is recognized as Chicago's guide of buying. More advertising in appears in The Daily News than in any other Chicago daily newspaper - an unbroken record for 27 years. Its department store advertising for the same period has excelled any two other daily Chicago newspapers combined. Its leadership in grocery and autmobile advertising is of many years standing. Chicago is The Daily News. When the desire is to present a sales message to a select audience in America's middle-western metropolis - The Daily News is Chicago!

Advertising Representatives:
New York - J. B. Woodward, 110 East 42d Street
Detroit - Joseph R. Scolaro, 3-241 General Motors Building
San Fransisco - C. George Krogness, Crocker Nat'l Bank Bldg.
Member os the 100,000 Group of American Cities

The Chicago Daily News
Chicago's Home Newspaper

Courtesy of The Detroit News Archives.