June 22, 1932

Detroit News Quilt History Project; Michigan State University Museum; Susan Salser

Detroit, Michigan, United States

An advertisement discussing the success of the Detroit News classified ads.

63% Of ALL Classified Advertising Lineage Placed in Detroit Is Placed in The News!

For 15 years, The Detroit News has steadily increased its lead in want ads as compared with other Detroit newspapers until now it carries 63% of all the classified lineage published in the city.

Superior result-getting ability only could cause such tremendous preference, for response to classified advertising is always immediate. An advertiser using want ads has ample opportunity to experiment and learn for himself the comparative responsiveness to the different newspapers.

The fundamental reasons for this responsiveness, are apparent. The News has Michigan’s largest circulation—covering 100,000 more families in the local trading area than the next want ad medium. Moreover, 76% of its city circulation is home delivered by carrier, thus assuring the advertiser of the greatest number of readers per copy.

To hire, buy, rent, sell, exchange, retrieve lost articles, find jobs, make announcements, seek business opportunities and to perform a hundred other jobs, try News want ads. You’ll find that the response will amply justify the great preference accorded The News by its readers.

Regularly
The Detroit News Prints From 3 to 4 Times As Many Want Ads As the Next Paper

You Need No Other Newspaper When You Use The Detroit News

The Detroit News
The Home Newspaper
NEWS WANT ADS MAY BE PLACED AT ANY OF THE 630 NEIGHBORHOOD STATIONS IN DETROIT OR PHONED DIRECTLY TO THE NEWS MAIN OFFICE VIA CHERRY 7560

Courtesy of The Detroit News Archives.